Welcome to the FLOURYSH 5 - where we introduce shoppers to new and blooming black-owned brands! Today we interviewed James Smith from Evan Alexander Grooming.
Evan Alexander knows that, “you want to look sharp and feel unstoppable. In order to do that, you need to elevate your at-home grooming game. The problem is, most products on the market aren’t designed for a diverse range of skin and hair types.” Evan Alexander “believes you deserve grooming solutions that elevate your look, improve your health, and help you operate at the highest version of yourself.”
We spent five good minutes with James from Evan Alexander. Check it out.
Tell us more about Evan Alexander. What makes it so special?
What makes us special here at Alexander Grooming is that we not only provide the products for our customers, but we also provide the experience and the lifestyle for our customers. We encourage lifestyle changes along with just promoting overall health and promoting overall self care for our customers and our clients.
You have an array of products from skin and hair. What are some of your favorites and why?
Favorite products have to be our skin products because they're very universal and they can be used by anyone. While we do cater to men our focus is improving the self care experience for men. Our products are equal opportunities shall I say? They can be used by anyone and they can be beneficial to anyone. So I'm in love with our skincare line and we have some awesome products there. They're all natural. Pretty much all organic ingredients.
One of your brand statements states “You shouldn't be limited to grooming products that weren't made for you.” I bet that resonates with your customers. What’s some of the feedback you’re hearing?
We hear how our community aspect of our brand is very inspirational to a lot of guys, how it changes their entire mindset and focus when it comes to self care and providing grooming in general. We get a lot of feedback, a lot of positive feedback that it’s just life changing for a lot of guys.
Have you ever wanted to jump through the screen and be like, dude, if you just have this one thing. It would change everything for you?
All the time, all the time, all the time. We have a pretty large Instagram community where a lot of people reach out to us and ask random questions like, “Hey, what do you think of this? Or what should I do about this?” So it's, it's kind of hard sometimes not to just jump out and reach out to people.
So where can people find you on social media?
Evan Alexander grooming on Instagram, Facebook, and Twitter.
Okay, James, thank you. The FLOURYSH team is so proud of you. You represent us well.
Thank you guys. We're so glad to be on board with you guys.