Brand Spotlight: Jai Lyle

JAI LYLE is the namesake luxury heritage brand created by founder Jai Lyle who aims to deliver garments and lifestyle items that tell our story while cementing a legacy highlighted by the triumphs of family. He specializes in creating clothing and accessories that serve as inspiration to attract the luxuries of your mind. Here’s our conversation with the genius behind Jai Lyle…

Lyle dedicated this brand to his mother which is depicted in the use of the color red seen throughout his collections. “I saw my mother wear this color a lot and it had a strong influence on me as a child.” He incorporates it to celebrate her legacy using this color to also highlight the environment he grew up in where having both parents was seen as a luxury. Lyle wanted to embody this and bring that feeling of luxurious love to others by utilizing fashion as a gateway to achieve this.  Drawing inspiration from Karl Kani, Gucci, Ralph Lauren, and childhood influences such as G.I. Joe brought forth the embodiment of energy and strong presence often seen throughout Jai Lyne designs. Learn how he utilized these influences as well as the influence he received from his parent’s union to create dynamic, elegant yet comfortable pieces. Check him out at @JaiLyle.